Scarlett Johansson’s highly anticipated skincare line is set to debut soon, and the actress is finally revealing some exciting details about her brand.
Named “The Outset,” this line is scheduled for release on March 1 and promises simplicity in skincare with its carefully curated collection of four products.
In July 2021, Johansson hinted at her venture into the beauty industry, mentioning that her upcoming brand was the reason behind her stepping back from previous beauty deals with L’Oréal Paris and Dolce and Gabbana.
Speaking to Vogue for their March 2022 issue, she expressed her desire to create a brand that reflects her identity, moving away from merely representing luxury brands.
Teaming up with her longtime beauty executive, Kate Foster, Johansson unveiled The Outset’s Instagram page and website alongside the release of Vogue’s issue.
With nearly 30,000 followers, including her husband, Colin Jost, the brand has garnered significant attention even before its official launch.
Amidst the excitement, Colin Jost humorously commented on a post, jokingly inquiring about contacting Johansson and hinting at his skincare venture.
Despite the jest, fans eagerly anticipate The Outset, drawn to its focus on essential skincare, minimalist philosophy, and uncomplicated routines.
Collaborating with The Najafi Companies, a private investment firm, Johansson’s brand has received total funding, joining the league of successful celebrity beauty brands like Pattern Beauty by Tracee Ellis Ross and Moon Oral Care.
And Johansson isn’t the only star venturing into beauty; with recent launches like Ariana Grande’s r.e.m. Beauty and Machine Gun Kelly’s UN/DN LAQR, it’s clear that celebrity beauty lines are on the rise.
Scarlett Johansson’s The Outset promises to revolutionize skincare routines, offering simplicity and efficacy for all beauty enthusiasts as anticipation builds.
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