Despite the previous SodaStream ban controversy, Scarlett Johansson takes center stage in a captivating new Super Bowl commercial.
The 29-year-old actress stars in the 30-second spot set to air during the highly anticipated game day, showcasing her allure while promoting the environmentally friendly machine.
Although initially banned due to the line ‘Sorry Coke and Pepsi,’ the revised commercial now features Johansson’s sensual appeal sans the contentious phrase.
In the commercial, Johansson coyly remarks, ‘If only there were some way I could make this message go viral,’ before unveiling a stunning navy dress, shedding her plain white robe.
With her hair cascading in slow motion, she indulges in a sip of SodaStream soda, enticing viewers with its allure.
Before the wardrobe change, Johansson demonstrates SodaStream’s simplicity, emphasizing its benefits over traditional soda.
Despite the initial rejection by Fox, the commercial secured its slot after removing the disputed line.
CEO of SodaStream, Daniel Birnbaum, expressed disappointment with Fox’s demand, questioning the rationale behind the restriction.
Johansson’s ad, a bold move by the actress, shines a light on the product’s appeal despite the rocky start.
Johansson is an avid SodaStream fan, endorsing its use among friends and on film sets. However, the company has faced criticism for its operations in the occupied West Bank, labeled by some as exploiting the Palestinian workforce.
Despite the controversy, Johansson’s charismatic presence and the commercial’s allure make it a standout amidst the Super Bowl hype.
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