Last evening, glamour and generosity surrounded the David Yurman flagship store on 57th Street and Madison Avenue, where actress Scarlett Johansson and the Yurman family hosted an exquisite shopping event.
Far from an average retail experience, this special occasion was all in aid of the Lower East Side Girls Club, a cause dear to Johansson and the Yurmans.
The New York-bred actress recently worked with renowned jewelers on a series of designs, sales of which will fund the cherished community non-profit.
Raised in Manhattan, Johansson has long admired the Yurman brand, which she described as a New York icon.
She recalls being captivated by the brand’s black-and-white ad campaigns and strong imagery featuring radiant women in her youth.
Johansson shared in her conversation with Vogue that collaboration with the brand was a long-held ambition.
In the post-pandemic landscape, Johansson and the Yurman family sought to invigorate New York by partnering with an organization deeply embedded in the city’s fabric.
Knowing of friends who had worked with the Lower East Side Girls Club, Johansson saw an incredible synergy.
She said, “They’re directly effecting transformation in countless young New Yorkers’ lives, starting right from the grassroots.” Evan Yurman’s wife, Ku-Ling Siegel, has supported this non-profit since 2013, solidifying the connection.
Guests were welcomed by flowing champagne, delightful cocktails, and an enticing spread of light bites, including caviar.
Amidst the sparkle of Yurman jewels and lush red florals, guests networked, enjoyed the music a live DJ provided, and generously opened their wallets for the noble cause.
Johansson herself turned heads, dazzling in David Yurman jewels and an Alexander McQueen tailored tuxedo.
The collaboration with the Lower East Side Girls Club sparked more profound discussions about women’s role in bringing about positive changes in each other’s lives, aligning with the organization’s objective of empowering women and gender-expansive youth while fostering community bonds.
Reflecting on her journey and the importance of creating one’s narrative, Johansson expressed her gratitude for having worked with numerous influential female directors, producers, and writers.
She reminisced about her first movie, Manny and Lo, a film centered around sisterhood and resilience, as a pivotal point in her career.
Johansson emphasized, “We’re the ones that will effect the change for our daughters and the future generation,” reinforcing the importance of intergenerational dialogue and mentorship among women.
Read more Entertainment News.