Scarlett Johansson stars alongside NFL legends Dan Marino, Terrell Owens, and Bruce Smith in M&M’s Super Bowl 2024 commercial in a delightful twist.
These athletes, known for their stellar careers despite never winning a Super Bowl, team up with Johansson, who humorously nods to her experience of being an “almost champion” after two Oscar nominations without a win.
The commercial opens with Marino quipping, “Sounds like only Super Bowl champions receive rings? False! M&M’s presents the Almost Champions: Ring of Comfort. This is true science.”
The ad introduces a playful concept where M&M’s peanut butter is compressed into diamonds to create the “comforting” rings.
As the yellow M&M character points out, “It doesn’t taste like peanut butter,” the brown M&M retorts, “Don’t lick the bling.” Marino further jokes, “Then we polish them with the sighs of those who almost won a Super Bowl,” as Smith and Owens dramatically breathe over the jewelry, emphasizing their near wins with a simple “Almost.”
Johansson then appears, humorously highlighting her near misses at the Oscars with a ring presented by the red M&M.
“I’ve lost two Oscar races,” she says, to which the red M&M cheekily adds, “In the same year!” referring to her 2020 nominations for “Jojo Rabbit” and “Marriage Story.” Johansson’s sharp glance at the red M&M adds to the comedic moment.
The commercial wraps up with the red M&M gifting Johansson one of the rings, whispering, “Don’t tell Marino I gave you this.”She reveals that Johansson’s favorite part of the a is its blend of playfulness and comfort, much like her beloved Peanut Butter M&M’s.
“I hope fans enjoy watching the ad as much as we enjoyed making it,” Johansson shared in a statement, appreciating the ad’s message of having fun no matter the outcome.
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