Scarlett Johansson Stars in Prada’s Vibrant Galleria Handbag Campaign for Summer

Prada’s renowned Galleria handbag is undergoing a summertime makeover, featuring the esteemed actress Scarlett Johansson in its latest campaign.

Introduced in 2007, the Galleria draws inspiration from Milan’s iconic shopping gallery, where Prada’s legacy began in 1913.

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Marking her first official collaboration with Prada, Scarlett Johansson brings a fresh perspective to the Galleria handbag in the campaign titled “The Glass Age.”

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Captured by conceptual artist Alex Da Corte, known for his innovative visual style, the campaign explores the dynamic relationship between Prada’s iconic pieces and cultural icons.

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Da Corte’s artistic vision infuses the campaign with elements of Pop and Surrealism, showcasing Johansson and the Galleria handbag in a whimsical universe of vibrant color-blocked palettes and illusionary visuals.

Each image tells a unique story, evoking emotions and nostalgia through Johansson’s cinematic presence and captivating poses.

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Reflecting the season’s spirit, the campaign presents the Galleria handbag in a spectrum of new tones, including a limited-edition color-blocked palette never seen before.

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This updated take on the timeless silhouette adds a modern twist to the iconic accessory, elevating its status for the summer.

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