The scent of South Africa: Elephants and Marula Fruit Crafting Luxury Gin

In the vast plains of South Africa, a remarkable connection between elephants and the scent of ripe marula fruit has played a vital role in creating luxury Amarula Cream Liquors and African Gin.


For generations, the instinctual attraction of elephants to mature marula fruit has guided local communities.

An Elephant Stands In Front Of An Ancient Marula Tree In The Kapama Private Game Reserve
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa (pictured)

As these gentle giants gather under ancient marula trees, a sign that the fruit is ready for harvest, villagers swiftly join in to collect the prized bounty that has fallen during summer.


These collected marula fruits find their way to Amarula, a South African liquor company. At the Amarula distillery, the fruits are meticulously sorted by locals, predominantly women, and then distilled to produce Amarula Cream Liquors and Amarula African Gin, both acclaimed worldwide.

Elephants In The Kapama Private Game Reserve In Northern South Africa Walk Towards A Watering Hole
An elephant stands in front of an ancient marula tree in the Kapama Private Game Reserve

Shuhui Lim, Global Marketing Manager at Amarula, shares that the marula harvest is a cherished annual event for local communities and elephants.

The harvest unites people in a manner akin to fruit picking in other cultures, and it provides a crucial source of income for locals who are compensated for their efforts.


This harvest holds a limited timeframe, aligning with the short period when marula trees bear fruit – typically between January and February.

For Centuries, Elephants Have Been Drawn To The Scent Of Ripened Marula Fruit Across The Plains Of South Africa (Pictured)
Elephants in the Kapama Private Game Reserve in northern South Africa walk toward a watering hole

As elephants, often traveling long distances in their herds, detect the scent of ripened fruit, villagers hurry to gather the marulas for sale at the distillery.

Amarula’s commitment to the environment extends to elephant conservation. The Amarula Trust, established in 2008, collaborates with local groups to safeguard these majestic creatures from habitat changes and poaching.


One such partner is HERD, South Africa’s pioneering elephant orphanage. This sanctuary rescues and rehabilitates young elephants affected by human conflict and habitat loss.

Men, Woman And Children Rush Out Of Their Homes To Hand-Pick Sackfuls Of The Prized Fruit That Have Dropped On The Ground During The Summer Harvesting Season. Pictured: Locals Harvesting The Marula Fruit
Men, women, and children rush out of their homes to hand-pick sackfuls of the prized fruit that have dropped on the ground during the summer harvesting season. Pictured: Locals harvesting the marula fruit

The orphans are eventually integrated into a herd at Kapama Private Game Reserve, adjacent to the orphanage.

Notably, the Amarula brand is on a mission with a clear purpose: to shield elephants, uplift communities, and establish a sustainable future within the marula fruit ecosystem and beyond.

Generations Of Families Have Learned From The Elephants' Instincts And As Soon As The Animals Begin To Gather Below The Ancient Marula Trees, The Locals Know The Fruit Is Ready To Be Harvested
Generations of families have learned from the elephants’ instincts, and as soon as the animals begin to gather below the ancient marula trees, the locals know the fruit is ready to be harvested
For Centuries, Elephants Have Been Drawn To The Scent Of Ripened Marula Fruit Across The Plains Of South Africa
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa
Locals Have For Years Been Able To Earn Money From Their Hard Work By Selling The Fruit To Amarula, A Liquor Company Based In South Africa. Pictured: Two Women Stand On The Side Of The Road Before Selling The Marula Fruit They Have Picked To Amarula
Locals have for years been able to earn money from their hard work by selling the fruit to Amarula, a liquor company based in South Africa. Pictured: Two women stand on the side of the road before selling the marula fruit they have picked to Amarula
A Group Of Workers Load The Bags Of Marula Fruit Onto A Truck That Will Head Towards The Distillery
A group of workers loads the bags of marula fruit onto a truck that will head toward the distillery
Then, As Bags Of Marula Arrive At The Amarula Distillery Where Locals - Mostly Women - Sort Through The Fruit (Pictured) Which Is Then Distilled To Eventually Create The Amarula Cream Liquors And The Amarula African Gin That Are Sold Around The World
Then, bags of marula arrive at the Amarula distillery where locals – mostly women – sort through the fruit (pictured), which is then distilled to eventually create the Amarula Cream Liquors and the Amarula African Gin that are sold around the world
A Group Of Workers Sort Through The Marula Fruit Ready To Be Distilled
A group of workers sorts through the marula fruit ready to be distilled
Once The Amarula Liquor And Gin Is Made, The Company Employs Local Communities To Make The Fabric Tassels That Wrap Around The Neck Of The Bottles. Pictured: The Golden Tassels Wrapped Around The Amarula African Gin, Which Is Available In The Uk,ย France, Germany And Poland
Once the Amarula liquor and gin are made, the company employs local communities to make the fabric tassels that wrap around the neck of the bottles. Pictured: The golden tassels wrapped around the Amarula African Gin, which is available in the UK,ย France, Germany, and Poland
The Company Set Up The Amarula Trust In 2008 With The Aim Of Safeguarding Elephants, Which Are Facing Changes To Their Habitats And Poachers, By Working With Local Groups.ย One Of These Groups Is Herd, South Africa'S First Dedicated Elephant Orphanage, Which Cares For And Rehabilitates The Young Elephants. Pictured: Elephants Cared For By Herd At A Watering Hole
The company set up the Amarula Trust in 2008 with the aim of safeguarding elephants, which are facing changes to their habitats and poachers, by working with local groups.ย One of these groups is HERD, South Africa’s first dedicated elephant orphanage, which cares for and rehabilitates young elephants. Pictured: Elephants cared for by HERD at a watering hole
An Elephant Runs Towards A Buffalo At A Watering Hole In The Kapama Private Game Reserve
An elephant runs toward a buffalo at a watering hole in the Kapama Private Game Reserve
An Elephant Drinks Water At A Watering Hole In The Kapama Private Game Reserve
The Orphanage Lies Adjacent To The Jabulani Herd Stables On The Kapama Private Game Reserve In Northern South Africa, Which Allows The Charity To Integrate Each Baby Elephant Into A Herd Of Fellow Orphans Once They Reach A Certain Age. Pictured: The Elephant Herd At The Watering Hole On The Private Reserve
The orphanage lies adjacent to the Jabulani Herd stables on the Kapama Private Game Reserve in northern South Africa, which allows the charity to integrate each baby elephant into a herd of fellow orphans once they reach a certain age. Pictured: The elephant herd at the watering hole on the private reserve
The Herd Trust Has Also Rescued A Rare Albino Elephant Calf Named Khanyisa (Pictured With A Ranger). She Was Found Trapped In A Scare, Set Up By Poachers, In 2020 And It Took Months For Her To Be Fully Rehabilitated
The HERD Trust has also rescued a rare albino elephant calf named Khanyisa (pictured with a ranger). She was found trapped in a scare set up by poachers in 2020, and it took months for her to be fully rehabilitated
Those Orphaned Elephants Eventually Join The Larger Herd Of Elephants, Which Lumber Along The Plains, Their Tails Swishing, Towards A Watering Hole
Those orphaned elephants eventually join the larger herd of elephants, which lumber along the plains, their tails swishing, toward a watering hole
They Spend Their Days Roaming And Foraging In The Wilderness Alongside Their Loyal Carers, Many Of Whom Are Locals, Who Protect The Elephants From Predators And Poachers
They spend their days roaming and foraging in the wilderness alongside their loyal carers, many of whom are locals, who protect the elephants from predators and poachers

Read more Elephant News.


Canidae Pet Food Reviews: An In-Depth Look

Choosing the right pet food is crucial for the health and well-being of our furry friends. In this blog post, we'll delve deep into Canidae pet food, a popular choice among pet owners, and provide an in-depth review based on various sources.

Canidae is a well-known brand in the pet food industry, offering a range of products designed to cater to pets of all ages, breeds, and sizes.

Product Range:

  • Canidae All-Life Stages (Dry): This vet-formulated product suits dogs of all ages, breeds, and sizes. It's available in both dry and wet formulas.
  •  Canidae Pure: A limited-ingredient diet crafted for dogs with food sensitivities. Each recipe typically includes 7 to 10 ingredients.

Key Ingredients

The Canidae All Life Stages Multi Protein Formula, which represents the brand's product line, contains ingredients like chicken meal, turkey meal, brown rice, peas, oatmeal, and barley. Chicken meal, the primary ingredient, is a meat concentrate with nearly 300% more protein than fresh chicken.

Recalls and Safety

Canidae has had recalls in the past. It's essential to stay updated with the brand's recall history to ensure your pet's safety.

Customer Reviews

The Canidae Dog Food product line has earned an overall rating of 4.5 stars from The Dog Food Advisor. The Canidae All Life Stages Dog Food has received the Advisor's second-highest tier rating of 4.5 stars.

Pros and Cons:

  • Pros: High protein content, suitable for all life stages, contains beneficial ingredients like flaxseed and taurine.
  •  Cons: It contains some controversial ingredients, and not all minerals are chelated, which might affect absorption.


Canidae All Life Stages is a grain-inclusive dry dog food that uses a notable amount of named meat meals as its primary source of animal protein. With an above-average protein content and a profile suggesting a significant amount of meat, it comes highly recommended for pet owners.